You may have seen it around, but now you are officially informed. Pedal Express has a new and improved look!
We partnered with Oakland artist David Polka to redesign our entire brand image, including our logo, website, apparel and marketing materials.
There are many elements about David’s design that we are proud of. We wanted something with a vintage feel (after all, we are using 19th century technology to make a living), and an adaptable, timeless quality. The badge shape is perhaps a not-so-subtle nod to our beloved Oakland Raiders, but we felt it was already an iconic East Bay shape, and was perfectly suited to recall Pedal Express’s 19 year history in the area.
Polka designed a number of different materials for us. We’ve got postcards, stickers, vinyl, stamps, the whole shabang!
So keep your eyes peeled for a PedEx bike parked somewhere in Berkeley, Emeryville or Oakland! And let us know what you think with a shout out on Facebook.