Tag Archives: couriers

Pedal Express Has a New Look!

PedEx Courier Service

You may have seen it around, but now you are officially informed. Pedal Express has a new and improved look!

David Polka

We partnered with Oakland artist David Polka to redesign our entire brand image, including our logo, website, apparel and marketing materials.

New Logo

There are many elements about David’s design that we are proud of. We wanted something with a vintage feel (after all, we are using 19th century technology to make a living), and an adaptable, timeless quality. The badge shape is perhaps a not-so-subtle nod to our beloved Oakland Raiders, but we felt it was already an iconic East Bay shape, and was perfectly suited to recall Pedal Express’s 19 year history in the area.

New Swag

Polka designed a number of different materials for us. We’ve got postcards, stickers, vinyl, stamps, the whole shabang!

Top Tube Vinyl

So keep your eyes peeled for a PedEx bike parked somewhere in Berkeley, Emeryville or Oakland! And let us know what you think with a shout out on Facebook.

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Partnership Through Bikes: Hot Italian and Pedal Express

As far as PedX is concerned, the bigger the order, the better!

If you have ever had the pleasure of dining at Hot Italian’s Emeryville location, then you certainly understand their intense affection for the “beautiful machine”. The ultra-modern restaurant is adorned with images of bike silhouettes on their employee uniforms, their pizza boxes, their pins, their business cards and their menus.

Frames and bikes from local companies hang on the walls. Exotic parts, classic jerseys and numerous bike magazines complete the gallery-like ambience that surround you. And if you’re there at the right time, you can watch a bike race on their projection screen while you wait for your Birra, your Insalata or your Panini.

If you’ve ever been riding through Emeryville and had the misfortune of having some mechanical difficulties, hopefully you found the tool you needed at their free, outdoor Fixit stand.

The love for bicycles at Hot Italian is obvious, and so it should come as no surprise that they choose the East Bay’s ONLY bicycle couriers to deliver their food in Emeryville!

Meet the masterminds behind Hot Italian: 

HI-Cercatore & Lepore

Who are you and what do you do?

The belief   “anything is possible” connected the two passionate, thirty-something founders of HOT ITALIAN—one from an Italian-American family of artists and the other, an artistic pizzaiolo from the Italian Riviera. Andrea Lepore’s and Fabrizio Cercatore’s mission was to build a place where pizza brings people together to celebrate Italy’s new generation of art, music, design, sport, food and wine. By combining these elements with California’s urban lifestyle, seasonal, quality ingredients, and a conscious commitment to our environment and community, HOT ITALIAN hopes to inspire, make a difference, and create better neighborhoods.

Where are you located?

Midtown Sacramento and Emeryville’s Public Market

Why do you choose to use Pedal Express?

Our first location was the first restaurant in California named a “Bicycle Friendly Business” by the League of American Bicyclists as we have bike parking for 32 bikes, host several bike-themed events and support the urban California lifestyle. We deliver by bicycle in California’s Capital and in the East Bay as it’s an easy way to incorporate this lifestyle into everything we do.

Favorite thing about living/working in the East Bay?

The culture, the people, and the other great restaurants make the East Bay a fun place to live and work. We look forward to experiencing more of it and meeting other entrepreneurs and residents and getting involved in the community.

HI-Staff

The partnership between Pedal Express and Hot Italian is a no-brainer. They love the East Bay, we love the East Bay. They love bikes, we love bikes. They love food deliveries, we love delivering food. They love pizza, we (duh) love pizza.

Hungry yet?

Pedal Express is on call Monday through Friday from 11am ’til 2pm, rain or shine, ready to bring piping hot, artisanal pizza to Emeryville homes, offices and businesses!

Who doesn't love a delicious artisanal pizza on a lovely Spring day?