Tag Archives: btwd

Feelmore Collage

Feelmore Adult Gallery + Pedal Express = Instant Gratification

By Dominic Lucchesi

I remember when Feelmore Adult Gallery opened in downtown Oakland a few years back.  My partner and I poked our heads into the shop late one night.  The welcoming attitude of the staff, and the laid-back nature of the space made me feel comfortable – generally not the first adjective most would choose to describe your average adult store.  I’ve popped in a few times since then, and have enjoyed watching Feelmore become a prominent, progressive member of the local business community.

Pedal Express is proud to announce that we are partnering with Feelmore to offer local, same-day delivery of a wide variety of sex toys and products beginning May 1st.  We are stoked to be working with Feelmore – a local business that’s as bike friendly as it is sex positive (very!).

“Since opening, we have allowed bikes to be parked in the store while our clients shop… With delivery, we are taking things a step further, as it is a win for everyone.  Removing gear, securing the bike and packing away the helmet for a bottle of glycerin/paraben-free lube takes dedication.  Feelmore wants to take the stress out of shopping.”

To celebrate National Bike Month (and, coincidently, National Masturbation Month), deliveries during the month of May will include a free gift with online purchases.  In addition, cyclists coming into the shop will receive ten percent off their purchase.

feelmore ebx

Nenna was kind enough to answer a few of our questions about Feelmore, bikes and East Bay living…

Who are you and what do you do?

My name is Nenna and I own Feelmore Adult Gallery which is a progressive adult store.  We opened February 14, 2011 with a lot of hard work.  We are located at 1703 Telegraph Ave in the Uptown District of Downtown Oakland.

Your favorite thing(s) about living/working in the East Bay?

My favorite things about living/working in the East Bay is that you can find so much.  From the type of work, food, people, sexual perspectives, and information…You can literally get full yet want more.  But more importantly, the great majority of small businesses that make up the area.  There are so many unique businesses out there that can support Feelmore’s expansion and vision.  We will continue to ask our Social Network community with whom we should partner to meet their needs!

Why did you choose to work with Pedal Express?

I posted a question on Facebook that I would like to offer bike delivery for our products and someone on our timeline suggested we try Pedal Express.  After doing my research, I saw that they [Pedal Express] are a cooperative and I’m potentially looking to move Feelmore towards a co-op – it just made sense.  

I like the ownership mentality in my business and see the smiles and professionalism that Pedal Express has demonstrated even before our first order.  This also gives Feelmore a chance to be sustainable and eco-friendly as we become more invested in our community.  With Pedal Express being in business for 20-years, our clients can trust that their privacy will be protected as all packages will arrive in wrapped packaging by a company that has a quality reputation.

What kind of products does Feelmore offer?

We sell everything in the sex toy universe.  Our expectation is for customers to purchase products that they need in a hurry, or don’t have access to public transportation, or simply would like to support keeping their car off the road.

Why is it important for you to operate a bike friendly business?

Feelmore has been bike friendly since day one.  Oakland is steadily getting up to speed on what the community needs, but a huge need for many cyclists are bike racks.  As we did not have any in front of our store, we let people know they were able to bring their bikes in for safety.  In fact, I want to make sure all of our future expansions are also bike friendly.  In the past, we partnered with a local bike shop on a workshop entitled: ‘Bike Safety for Sex Workers’ as a way to teach bike safety for sex workers that are using their bikes to get to and from appointments.  There is more than one way for Feelmore to interact with the biking community as a cooperative component.

Bike to Work Day, ERR Day: an Instagram Alleycat

Bike to Work Day is coming up on Thursday, May 8th.  BTWD is an annual event held during the spring across the United States that promotes cycling as an all-around great way to commute  to work.  There will be Energizer Stations, set up across the Bay Area to provide encouragement, free food, coffee, and schwag to bike commuters.

Coincidentally, this event provides the makings for an interesting DIY alleycat.

I don’t know if anything like this has been done before, so bear with us as we present Bike to Work Day Errday, the first Instagram Alleycat.

Bike to Work Day, ERR Day

How Does it Work?

Energizer Stations will be set up throughout the Bay Area on Bike to Work Day.  The goal of the race is to visit as many as possible.  The person(s) who visits the most Energizer Stations, wins.

Energizer Station

Click here for a map of East Bay Energizer Stations.  And here for a SF map.

How do you know who makes it to a checkpoint?

Simple: Instagram.  You must take a picture at every Energizer Station that you visit, and post it to your Instagram feed (yes, you must have an Instagram account to participate).  In order to be counted, each photo must have three things:

  1. The location
  2. Use the hashtag #btwdERRday
  3. Mention @pedxcourier (so we can tally up the results)

#btwdERRDAY

There will be literally hundreds of Energizer Stations set up across the Bay Area.  Feel free to visit as many (or as few) as you want.  Have fun with it – stop to chat with the volunteers, eat some snacks, drink hella coffee, but don’t forget to ‘Gram!

What else do I need to know?

This is a pretty casual “race.”  There is no starting place and there is no finish line.  The goal is to have FUN while celebrating your favorite mode of transit: the bicycle.

Any and all Energizer Stations from Oakland to Concord to San Francisco are valid checkpoints.  We will keep track of the race via Instagram.

Most Energizer Stations are open from 7am ’til 9am, so this will be the official race time (early bird gets the worm!!) .

There is no entry fee.

There will be an after party at Pedal Express HQ (1501 Powell St, Emeryville) from 5:30 – 7:30pm.  Come through after work and hang out with your favorite bike messengers!  We’ll fire up the grill and have a cooler or two full of beverages; we’ll also hand out spoke cards and announce the winner(s).  We’ll try and rustle up some prizes for ya too (holler at me, if you want to donate).

Emeryville Energizer Station

Anyone down for a full day of bike shenanigans won’t want to miss this.  See you on the streets!

– Dom, Nick, Savanna & Kevin (Pedal Express)

* Later on in the evening, there will be a bike film screening of Aftermass: Bicycling in a Post-Critical Mass Portland.  Film starts at 8:30 and is right down the street from us at PLACE for Sustainable Living.  For event info, click here.

Aftermass